What is Pantone color matching for trade show displays?

Pantone color matching — also called PMS matching — is a process that ensures the colors in your printed trade show display exactly match a specific Pantone (PMS) color code from the universal Pantone Matching System. Instead of relying on standard CMYK printing, PMS matching calibrates the print output to your exact brand color. This is especially important for fabric displays, SEG graphics, and banner stands where color consistency is critical.

Why do I need Pantone color matching for my booth graphics?

Most trade show exhibitors print multiple items — a backwall, a counter wrap, a banner stand, and a table cover — often on different materials and machines. Without PMS color matching, the same color can appear slightly different across each piece. Pantone matching ensures every printed element in your booth matches your official brand colors, regardless of the substrate or print method used.

What is the difference between CMYK and Pantone color matching?

CMYK is the standard four-color printing process used for most trade show graphics. It mixes four ink colors to approximate any color, but the result depends on the material, lighting, and printer calibration. Pantone (PMS) matching uses a standardized numbered color system — each PMS number corresponds to a precise ink formula, making it the industry standard for brand color accuracy.

How does All4Displays perform Pantone color matching?

When you add the Pantone Color Match service to your order, our print team prints a small test sample of your artwork and matches it to the physical Pantone color swatch. If the color needs adjustment, we calibrate the print output before running the full order. This process adds approximately 24 hours to standard production time.

Does Pantone color matching cost extra?

Yes. Pantone color matching is an add-on service with a per-color fee. It adds approximately 24 hours to production time. The service is available for all display types including backlit SEG graphics, tension fabric backwalls, banner stands, counter wraps, and table covers.

Master Backwalls. Trade show Displays & Exhibits. All4Displays

8ft x 10ft Formulate Master Straight Tall Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

8ft x 10ft Formulate Master Straight Tall Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

Regular price $901.00 USD

Regular price Sale price $901.00 USD
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10ft x 8ft Formulate Master S1 Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

10ft x 8ft Formulate Master S1 Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

Regular price From $709.00 USD

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12ft x 8ft Formulate Master Straight Fabric Backwall Double-Sided (Graphic Package)

12ft x 8ft Formulate Master Straight Fabric Backwall Double-Sided (Graphic Package)

Regular price From $1,006.00 USD

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12ft x 8ft Formulate Master Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

12ft x 8ft Formulate Master Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

Regular price From $799.00 USD

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8ft x 10ft Formulate Master Straight Tall Fabric Backwall Frame (Hardware Only)

8ft x 10ft Formulate Master Straight Tall Fabric Backwall Frame (Hardware Only)

Regular price $466.00 USD

Regular price Sale price $466.00 USD
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20ft x 8ft Formulate Master WS1 Straight Frame Fabric Backwall (Hardware Only)

20ft x 8ft Formulate Master WS1 Straight Frame Fabric Backwall (Hardware Only)

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10ft x 8ft Formulate Master S1 Straight Fabric Backwall Double-Sided (Graphic Package)

10ft x 8ft Formulate Master S1 Straight Fabric Backwall Double-Sided (Graphic Package)

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10ft x 8ft Formulate Master S1 Straight Fabric Backwall Frame (Hardware Only)

10ft x 8ft Formulate Master S1 Straight Fabric Backwall Frame (Hardware Only)

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10ft x 8ft Formulate Master S1 Straight Fabric Backwall Double-Sided (Graphic Only)

10ft x 8ft Formulate Master S1 Straight Fabric Backwall Double-Sided (Graphic Only)

Regular price $610.00 USD

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20ft Formulate Master WSC2 Serpentine Curve Fabric Backwall

20ft Formulate Master WSC2 Serpentine Curve Fabric Backwall

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20ft Formulate Master WSC1 Serpentine Curve Fabric Backwall Double-Sided (Graphic Package)

20ft Formulate Master WSC1 Serpentine Curve Fabric Backwall Double-Sided (Graphic Package)

Regular price From $1,008.00 USD

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12ft x 8ft Formulate Master Straight Fabric Backwall Double-Sided (Graphic Only)

12ft x 8ft Formulate Master Straight Fabric Backwall Double-Sided (Graphic Only)

Regular price $726.00 USD

Regular price Sale price $726.00 USD
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12ft x 8ft Formulate Master Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Only)

12ft x 8ft Formulate Master Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Only)

Regular price $519.00 USD

Regular price Sale price $519.00 USD
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12ft x 8ft Formulate Master Straight Fabric Backwall Frame (Hardware Only)

12ft x 8ft Formulate Master Straight Fabric Backwall Frame (Hardware Only)

Regular price From $280.00 USD

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15ft x 8ft Formulate Master Straight Fabric Backwall Double-Sided (Graphic Package)

15ft x 8ft Formulate Master Straight Fabric Backwall Double-Sided (Graphic Package)

Regular price From $1,303.00 USD

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15ft x 8ft Formulate Master Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

15ft x 8ft Formulate Master Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

Regular price From $1,042.00 USD

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Collection: Master Backwalls

Master Backwalls

8ft x 10ft Formulate Master Straight Tall Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

8ft x 10ft Formulate Master Straight Tall Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

10ft x 8ft Formulate Master S1 Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

10ft x 8ft Formulate Master S1 Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

12ft x 8ft Formulate Master Straight Fabric Backwall Double-Sided (Graphic Package)

12ft x 8ft Formulate Master Straight Fabric Backwall Double-Sided (Graphic Package)

12ft x 8ft Formulate Master Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

12ft x 8ft Formulate Master Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

8ft x 10ft Formulate Master Straight Tall Fabric Backwall Frame (Hardware Only)

8ft x 10ft Formulate Master Straight Tall Fabric Backwall Frame (Hardware Only)

20ft x 8ft Formulate Master WS1 Straight Frame Fabric Backwall (Hardware Only)

20ft x 8ft Formulate Master WS1 Straight Frame Fabric Backwall (Hardware Only)

10ft x 8ft Formulate Master S1 Straight Fabric Backwall Double-Sided (Graphic Package)

10ft x 8ft Formulate Master S1 Straight Fabric Backwall Double-Sided (Graphic Package)

10ft x 8ft Formulate Master S1 Straight Fabric Backwall Frame (Hardware Only)

10ft x 8ft Formulate Master S1 Straight Fabric Backwall Frame (Hardware Only)

10ft x 8ft Formulate Master S1 Straight Fabric Backwall Double-Sided (Graphic Only)

10ft x 8ft Formulate Master S1 Straight Fabric Backwall Double-Sided (Graphic Only)

20ft Formulate Master WSC2 Serpentine Curve Fabric Backwall

20ft Formulate Master WSC2 Serpentine Curve Fabric Backwall

20ft Formulate Master WSC1 Serpentine Curve Fabric Backwall Double-Sided (Graphic Package)

20ft Formulate Master WSC1 Serpentine Curve Fabric Backwall Double-Sided (Graphic Package)

12ft x 8ft Formulate Master Straight Fabric Backwall Double-Sided (Graphic Only)

12ft x 8ft Formulate Master Straight Fabric Backwall Double-Sided (Graphic Only)

12ft x 8ft Formulate Master Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Only)

12ft x 8ft Formulate Master Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Only)

12ft x 8ft Formulate Master Straight Fabric Backwall Frame (Hardware Only)

12ft x 8ft Formulate Master Straight Fabric Backwall Frame (Hardware Only)

15ft x 8ft Formulate Master Straight Fabric Backwall Double-Sided (Graphic Package)

15ft x 8ft Formulate Master Straight Fabric Backwall Double-Sided (Graphic Package)

15ft x 8ft Formulate Master Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)

15ft x 8ft Formulate Master Straight Fabric Backwall Single-Sided Graphic w/ Backer (Graphic Package)