What is Pantone color matching for trade show displays?

Pantone color matching — also called PMS matching — is a process that ensures the colors in your printed trade show display exactly match a specific Pantone (PMS) color code from the universal Pantone Matching System. Instead of relying on standard CMYK printing, PMS matching calibrates the print output to your exact brand color. This is especially important for fabric displays, SEG graphics, and banner stands where color consistency is critical.

Why do I need Pantone color matching for my booth graphics?

Most trade show exhibitors print multiple items — a backwall, a counter wrap, a banner stand, and a table cover — often on different materials and machines. Without PMS color matching, the same color can appear slightly different across each piece. Pantone matching ensures every printed element in your booth matches your official brand colors, regardless of the substrate or print method used.

What is the difference between CMYK and Pantone color matching?

CMYK is the standard four-color printing process used for most trade show graphics. It mixes four ink colors to approximate any color, but the result depends on the material, lighting, and printer calibration. Pantone (PMS) matching uses a standardized numbered color system — each PMS number corresponds to a precise ink formula, making it the industry standard for brand color accuracy.

How does All4Displays perform Pantone color matching?

When you add the Pantone Color Match service to your order, our print team prints a small test sample of your artwork and matches it to the physical Pantone color swatch. If the color needs adjustment, we calibrate the print output before running the full order. This process adds approximately 24 hours to standard production time.

Does Pantone color matching cost extra?

Yes. Pantone color matching is an add-on service with a per-color fee. It adds approximately 24 hours to production time. The service is available for all display types including backlit SEG graphics, tension fabric backwalls, banner stands, counter wraps, and table covers.

Collection: WaveLight® Casonara Light Box Counters

WaveLight® Casonara Light Box Counters | All4Displays

Make your reception area glow with WaveLight® Casonara Light Box Counters from All4Displays. Designed to serve as illuminated focal points for trade show booths, retail environments, and corporate activations, these LED backlit counters combine a sleek aluminum frame with vibrant, edge-to-edge silicone edge graphics (SEG).

Featuring modular assembly and ultra-bright internal LED arrays, Casonara counters deliver smooth, shadow-free illumination across all sides. The durable countertop supports laptops, lead capture tools, and promotional materials, while the internal structure houses lightweight power supplies cleanly out of sight.

Key Highlights:

360-Degree Illumination: Edge-to-edge LED backlighting ensures your branding glows from every angle.
Tool-Free Modular Assembly: Lightweight aluminum profile sections snap together easily.
Vivid SEG Fabric Graphics: Silicone edge tension fabric installs flush for a smooth, drum-tight finish.
Functional & Portable: Includes a sturdy countertop and packs into custom travel cases for safe transport.

Shop WaveLight® Casonara Light Box Counters at All4Displays today to illuminate your booth space! Call us at (754) 444-8384‬ or email sales@all4displays.com