When it comes to designing an engaging trade show display, color choices are crucial. Studies show that people make a subconscious judgment about a product within 90 seconds of initial viewing, and up to 90% of that assessment is based on color alone. The right colors can powerfully influence attendee perceptions and behaviors in ways that boost your sales success. Understanding a bit of color psychology can give you an edge over competitors.
Color Meanings and Associations
- Red - Excitement, energy, power, passion (Increases heart rate and appetite)
- Orange - Creativity, enthusiasm, affordability (Combines the energy of red and the happiness of yellow)
- Yellow - Happiness, optimism, warning (The most visible color to the human eye)
- Green - Growth, nature, health, wealth (Easiest color for eyes, improves vision)
- Blue - Trust, security, professionalism (Calming, reduces appetite and blood pressure)
- Purple - Luxury, ambition, creativity (Combines the stability of blue and energy of red)
- Pink - Femininity, nurture, playfulness (Viewed as immature by 56% of men)
- Brown - Ruggedness, earthiness, reliability (Viewed as genuine and credible)
- Black - Sophistication, elegance, mystery (Creates a perception of weight and expense)
- White - Purity, cleanliness, simplicity (Reflective, illuminates other colors)
Using Color Strategically
- Energize with warm tones like red, orange and yellow
- Relax with cool tones like blue, green and purple
- Attract impulse buyers with red and orange accents (Red raises blood pressure)
- Appeal to environmentalists with green branding
- Inspire trust and loyalty with blues (53% of people favor blue branding)
- Convey affordability with yellows and oranges
- Target women with pinks, reds and purples
Color can also influence the perception of weight, size and even taste. The key is understanding your target audience and designing an exhibit that connects with them through deliberate color choices.
The Best Display Types for Trade Shows
When choosing displays for a trade show, versatile modular options like portable pop-up booths, hopup tension fabric displays, and banner stands allow you to make a big impact in a compact space. For larger exhibits, custom modular systems built from aluminum extrusions or truss pieces provide flexibility to construct islands, archways, towers and more. Large seamless graphics span these structural frames.
For an ultra-modern look, embedded LED lighting can illuminate stretch fabric graphics from behind. Traditional backwall booths remain popular with economical options like portable folding panel kits. And for making a statement, nothing beats hanging signs, large multimedia displays, and architectural elements like archways and curved shapes.
Going Big By Popular Demand
According to a recent study by the Center for Exhibition Industry Research (CEIR), 84% of trade show exhibitors are likely to upgrade to a larger booth space if there is a substantial number of "high-quality attendees" at the show. While budget constraints often force exhibitors into compact 10x10 spaces initially, the potential return on investment makes increasing their footprint appealing when quality leads are available. Exhibitors want to take advantage of bigger audiences and stand out more on the crowded show floor.
How to Maximize a Bigger Booth Space
If you do decide to go big at an upcoming show, be sure your exhibit design fully leverages the additional real estate. Research shows that increasing your footprint by just 20% generates 40% more sales conversations.
- Use hanging signs, towers or multimedia to add height.
- Divide the space with walls, fabric structures or portable rooms.
- Brand every square inch from floors to walls to furnishings.
- Provide interactive experiences, demo areas, lounges, reception counters and display more products.
- A thoughtfully designed expanded exhibit combined with strategic color choices cultivates an immersive branded environment capable of driving higher sales.
Ready to upgrade and create a bigger impact? Our experts at All4Displays can help maximize your new space with the latest display solutions, graphics, accessories and more.
Call 844-947-4777 or shoot an email to sales@all4displays.com today to get the best display for your trade show. Upgrade to larger footprints for immersive branded environments that cultivate meaningful connections.